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There's a reason why you're bombarded with commercials whenever you turn on your favorite shows. TV advertising is still remarkably effective. If it didn't, the world's largest brands wouldn't continue to devote so much of their marketing budgets to television.
A memorable jingle, a memorable character, something that cuts through the clutter and makes your television commercial stand out. You want people to keep watching even after the commercials start. Memorable TV commercials are extremely effective. Consider Gonya zilyaki, Bosco by MTN.
Present your brand clearly
Your brand's name, logo, and possibly even the product itself should be communicated throughout the advertisement using both verbal and visual cues. Don't be evasive and hold off on revealing your brand's face until the end of the advertisement. But do exercise restraint. Think of guinness ads with uncle mo.
Tell a story
Marketers and advertisers recognize the power of storytelling. Use your television commercial to tell the ultimate story. This type of advertising is well received by consumers. Success stories are personable and elicit emotion in the audience. You want to instill a sense of loyalty in your customers, and telling your brand story can help you do just that.Think of the NSSF Friends with Benefits campaign.