Trust and credibility
The purchaser’s confidence in print advertisements is still great, making it a good option in targeted campaigns.
Print ads allow you to target your audience. You can choose exactly which section of the medium your audience is most likely to read.
Print mediums such as magazines can be kept for months, allowing the viewer to revisit the ad at a later date.
Ability to drive action.
Print advertisements can successfully drive action to your CTA for conversions and increase brand awareness when strategically combined with other mediums.
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How to get the best out of Print.
Contrary to popular belief, print is still very much alive. It is reinventing itself as a medium by integrating with digital marketing and advertising to provide a more comprehensive, all-encompassing method of customer engagement.
Every day the average Ugandan sees thousands of advertisements from all forms of media. To make your print Ad stand out, you need to find a way to make visuals pop. Some advertisements are so striking and innovative that people will show their friends
Don’t be One of the Crowd
Where possible try and stay away from other advertisements as it can get crowded and you can get lost.